I have been using Google Analytics for a while and at some this is kind of exercise I really interested, and the site and the exercises were something I could relate to because so far the course has been very B2C centered and I have never worked in such area.
Having said that the lectures have been interesting to me I have this idea that the differences between B2B and B2C marketing will be soon very blurred. I was reaffirmed in my idea by this module: people do on any website pretty much the same thing: look for information, if relevant, take action, if not, leave it.
It is important not to get too carried away with data and feel the need to get a meaning out of every single figure. Beware of spurious correlations, even if they can be quite funny: www.tylervigen.com.
That has made me look at the content of the lectures in a different way: I am now looking at how I can take this B2C concepts into B2B because since my audience is exposed to that marketing approach on their daily lives, stands to reason that they will expect the same for their business decisions.
In a way, I am looking forward to finishing the course and revisit the lectures at my own leisure without the pressure of assignment deadlines to meet.
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