Colouring within the lines - Kleur's Project

I was very pleased with the work we put together for our assignment. Although I found it very difficult to cut down on all the many good ideas we had.

One of the things that didn't make it to our final presentation is this infogram. I thought I'll use this post to show it off.

The best bit about this assignment was putting together digital and traditional marketing strategies, putting more emphasis on the digital side. The interesting bit is that whilst doing this assignment I realise that digital cannot replace other traditional channels of marketing, yet. Of course, there are many of will disagree with my opinion. It is interesting that they see themselves as the more forward thinking, ready to embrace the newest trends.

I think the main difference between their unbounded optimism and my cautious approach is the final purpose. My marketing campaigns have an ultimate goal: generate sales leads. If any of my campaigns went viral but brought no sales leads, it would be considered a failure. That's how harsh things are in B2B marketing. At present, digital marketing is just another set of channels we use.

This does mean that things will not change soon, indeed Direct Marketing, once the star channel, has now gone the way of the dodo. The change, will take at least another generation, though.