I have never been short of business ideas. It goes without saying that I have never taken them farther than telling a few friends about them over a cup of coffee - or something stronger.
As part of Squared Online I was given the chance to take things way further than that. And it was a thoroughly enjoyable experienced.
To begin with I had to put my own idea to a particularly knowledgeable panel. My own dragon's den. My idea was not the winning one. Not even I gave it a vote because someone in the group had a wonderfully great idea that we all failed in-love with.
If setting your own business is difficult, setting it with a group of strangers over the internet is much more so. Tenfold so. Everyone has a different view of what the business should be like, what the priorities are and what the targets should be. Still, all the hassle was worth it.
It has given me the confidence of taking that start-up approach to my own product. Especially the looking at things as they could be not just as they are and involving as many people as possible in all discussions regardless of their areas of expertise.
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