Fairwell, Square

The course is finish, and I feel I have to add a post to highlight what to me has been the best about Squared Online.

It's difficult to say whether the course met all my expectations, because I must confess I approached the course more out of curiosity than anything else. I have worked in marketing for over ten years, I have implemented campaigns and adopted whatever channels and options I had available. I want to stress that word: available. We often forget one of the major constrains we have to do our job: budget.

I want a new website designed, using the latest fancy tech fobs, but I don't have the money to afford designers and developers. Or when I have the budget for that, the company's current IT architecture cannot support half of it.

What do you do then? You adapt, make do, improvise. But you can only do that when you know what you can't have.

The course itself has not taught me anything I didn't know already. But it has put it in a holistic context. That's what makes this course worth doing and why I recommend it although that's not the most valuable part of the course. What really makes this course truly different and worth it is that people one has the chance to work with.

Until now, I have worked with people who had been part of the same team and company, shared a company/department culture and vision. Squared had made me work with people that come from all corners of the marketing world.

That's a great asset. And no, it is not easy or enjoyable to work for 6 months with people you don't see face to face, some of them you might find too bossy, some too mousy, but from each of them I have been able to learn something. If that's what Squared had in mind, they have succeeded tenfold.

I will miss the vibrant optimism and energy of some of my, now, ex-team mates almost as much as I am going to enjoy having my evenings for myself again!